Question 1: What is the overview of the Company?

Manoj Jewellers operates in the Indian jewellery retail sector, focusing on the design, manufacture, and sale of gold, diamond, and other precious metal jewellery. The company is known for its traditional craftsmanship and regionally inspired designs, catering primarily to customers in Tier-2 and Tier-3 cities. Its product range includes bridal jewellery, daily-wear ornaments, and customized pieces, appealing to a wide demographic.

The company emphasizes quality assurance, hallmark certification, and customer trust—key drivers in the jewellery business. Manoj Jewellers follows a retail-centric model with a mix of owned and franchise outlets, and is gradually expanding into e-commerce to capture younger, digital-savvy customers.

Its business strategy revolves around:

• Strong local brand recognition
• Wide design variety suited to regional preferences
• In-house manufacturing for better cost control and customization
• Customer loyalty built through transparent pricing and trust-based relationships

The company is also aligned with long-term industry trends like increasing demand for organized retail jewellery, growth in disposable income, and preference for certified, branded jewellery.

Segment wise Revenue Bifurcation:

Question 2: Who are the promoters of the Company?

Mr. Manoj Kumar is the Managing Director of the Company. He has completed the Senior Secondary Education from the Department of Government Examinations, Madras. He has over 16 years of experience in jewellery business.

Ms. Sunil Shantilal is the Executive Director of the Company. He has completed the Secondary Education from Board of Martriculation Examination from the Department of Governement Examinations, Chennai, in 1999.

Ms. Raj Kumari is the whole-time Director of the Company. She has done her Senior Secondary Educaiton from HIndu Higher Secodary School, Tirupattur in 1992. She is responsible for managing and leading the operations functions of the company in a leadership role.

Question 3: How Company performed in the past?

Question 4: How much money is the company raising and why ?

In the IPO, the company is offering 30 Lakh shares, priced at INR 54 per share, aggregating to total of INR 16.2 Cr, with a lot size of 2000 shares. For the purpose of:

Repayment of Borrowings- INR 13.23 Cr

General Corporate Purposes- INR 1.67 Cr

Question 5: Valuation of the Company and comparison with other companies

Strengths

1. Strong Revenue from Gold Ornaments
   • The company consistently earns over 75%–95% of its revenue from gold ornaments, indicating strong demand and specialization in this core category.
2. Diversified Product Portfolio
   • Offers a range of products including 916 gold jewellery, antique kundhan, diamond-studded ornaments, bullion, coins, and silver—catering to a wide customer base.
3. Established Regional Presence
   • A trusted name in its local market (likely South India), with long-standing relationships and brand loyalty among customers.
4. In-House Manufacturing and Design
   • Enables better cost control, customization, and quality assurance—key competitive advantages in the jewellery business.
5. Customer Trust & Transparency
   • Emphasis on hallmark certification and transparent pricing builds long-term credibility.

Weaknesses

1. Highly Concentrated Revenue Stream
   • Over-dependence on gold ornaments makes the business vulnerable to fluctuations in gold prices and changing consumer preferences.
2. Limited Geographic Reach
   • Current operations seem largely confined to regional markets, limiting scalability unless there’s significant investment in expansion.
3. Exposure to Regulatory and Taxation Risks
   • Being in a highly regulated industry, Manoj Jewellers is vulnerable to changes in gold import duties, hallmarking norms, and GST rates.
4. Competitive and Fragmented Industry
   • Faces intense competition from both organized national brands (like Tanishq, Malabar) and unorganized local players.
5. No Online Revenue Breakdown
   • Lack of visible digital footprint or e-commerce strategy may be a limitation in tapping younger or outstation customers.

📝 Registrar Agent

• Registrar: Skyline Financial Services Private Limited
  Skyline Financial Services Private Limited is responsible for handling the IPO allotment process, refund management, and investor support for Manoj Jewellers Limited.

🏢 Registered Office

• Address: No. 59, NSC Bose Road, Sowcarpet, Chennai – 600079, Tamil Nadu, India ​
• Phone: +91 44 4204 9741​BSE
• Email: investor@manojjewellerslimited.com​
• Website: www.manojjewellerslimited.com

📌 FAQs – Manoj Jewellers Limited IPO

1. What is the Manoj Jewellers IPO opening and closing date?

The IPO opens on May 5, 2025 and closes on May 7, 2025.

2. What is the issue price of Manoj Jewellers IPO?

The IPO is being offered at a fixed price of ₹54 per equity share.

3. What is the minimum lot size and investment?

The minimum lot size is 2,000 shares, requiring a minimum investment of ₹108,000.

4. On which exchange will Manoj Jewellers be listed?

The shares will be listed on the BSE SME Platform.

5. What is the total issue size of the IPO?

The IPO aims to raise ₹16.20 crores through a fresh issue of equity shares.

6. Who is the lead manager of the IPO?

Jawa Capital Services Private Limited is the lead book-running manager.

7. Who is the registrar to the IPO?

The registrar is Skyline Financial Services Private Limited.

8. What is the business of Manoj Jewellers Limited?

Manoj Jewellers is engaged in the manufacturing and retailing of gold, diamond, and silver jewellery, with a focus on traditional designs, regional preferences, and hallmark-certified products.

9. How is the revenue of the company distributed across product segments?

The majority of revenue (over 75%–95%) is generated from gold ornaments, with smaller contributions from coins, bullion, and diamond-studded jewellery.

10. What will the IPO proceeds be used for?

The funds raised will be used for:

• Repayment/prepayment of borrowings
• General corporate purposes

11. Who are the promoters of the company?

The company is promoted by S. Manojkumar and family, who have long-standing experience in the jewellery trade.

12. What is the official website of the company?

Visit: www.manojjewellerslimited.com